RezwanAhmed & His Team || Software Engineer


Research Project Paper :: INSUFFICIENTCUSTOMER SERVICES | GAP Analysis Method


Customer Service is the important part of the organization. Many organizations believe that customer service is a minor part for the organization. but for the better business, need better customer services. Customer service is often more direct essential in some positions.

The purpose of this study is to assess the proposition that adoption of a market orientation leads to improved service quality for service sector organization. An organizational culture incorporate the customer service as its central tenet and involving efforts to recognize the needs of customers through a market orientation enables the organisation to provide quality services that satisfy the identified customer needs.

In my light experience, I was doing this research report. In this research report require more data and these data collect by using interviews and observation method. Also, the qualitative research method was used in this research report. In the gap analysis part, briefly discussed the current and ideal state. Mckinsey 7S framework was used for the organizational  structure. Mckinsey 7S framework is an easy and realistic method for analyzing the organization. In the Mckinsey framework, each element was discussed individually. For this, a researcher or user can easily realize each part of the organization. Qualitative research method was used in this project report because this method gives more flexibility to the researcher. Open interviews, focus groups and participant interviews are useing for data collection.

A good skill depends on the positive language, listening and customer satisfaction. The customer service is one of the factors companies looking at to gain sustainable competitive advantage. So it is very much important for the organization. It looks at types of research methods, the methodological issues surrounding exploratory, descriptive research.I want to improve the customer service for the organization, not only for the Generation Society.


As a executive in the learning and skills sector, you may be aware of certain recent developments in our sector. Customer care has a particular and different significance in all professional areas and so must be embedded effectively. Customer service is a suitable important role for any organization. Customer service is the provision of service to customers before, during and after a purchase. Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.” The importance of customer service may vary by product or service, industry and customer.